Keep undercover meaning psp#
For instance, Sony’s campaign promoting its PSP console took quite an ugly turn in 2006 after it was brought to light that the enthusiastic fan videos were made by a paid actor. Damaging the brand image: The strategies might boomerang the brand and this backlash might lead to turning off potential customers from using the brand completely.This deceptive nature makes undercover marketing ethically dubious. Ethical dilemma: When consumers do not realise they are being marketed, they do not get an opportunity to opt out.Undercover marketing is a double edged sword and any company should keep in mind the following potential pitfalls that using undercover marketing strategies might lead to: It also gives the customers the feeling that they have ‘discovered’ a product or service which is of great value to them and instils in them a desire to purchase the product. Identification of potentially interested customers: Stealth marketing helps marketers identify a specific segmented target audience with the highest potential of catering and showcasing their products.They help avoid any unnecessary expenditures and do not require a lot of equipment or manpower.
Saves money: Although these marketing strategies take more creative planning efforts, the company does not have to incur high costs for them.It helps grab people’s attention and leads to raised initial waves of sales. Creates a pre-launch buzz: Generating a buzz that makes their product go viral and more talked about makes people more aware of it even at grassroots levels.Since they don’t realise that it is a stealth marketing move, it becomes difficult for them to avoid it. Increases brand reach: It helps reach out to customers who are otherwise cynical of traditional advertising strategies.However, if done, it can help in the following ways: Advantages Of Undercover MarketingĮxecuting a successful undercover marketing campaign can be difficult to pull off. This was done in order to create a buzz about the new blackberry phone models to increase their sales. They would hire attractive female actresses to flirt with guys in bars while prominently holding BlackBerries sometimes asking guys to put their numbers in the phones.- UberFacts April 19, 2019īlackberry executives launched an undercover marketing campaign which involved marketing their products in an unorthodox fashion wherein young women took to the city streets and asked random men to enter their phone numbers in their blackberry phones and promised to give them a call later. BlackBerry engaged in stealth marketing to get their phones off the ground.
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